Thursday, October 16, 2014

Titleist 915 Drivers, Fairways and Hybrids - Released Only When It Is Time



Unlike other golf equipment manufacturers that release new drivers every 6 months, Titleist sticks to its strategy of only releasing equipment when there is a significant technological advancement that will improve their equipment.



The new 915 line may not look so different from its predecessor (the 913 Line) when you're staring down at it from address. There are still the beautiful, classic lines to the clubs that everyone associates with Titleist clubs.

But turn the club over and look at the sole. Maybe we should call it the "soul" because that is where the heart of the new technology resides. The clubs feature a channel that runs from the toe to the heel, just behind the leading edge. Titleist calls it an Active Recoil Channel (ARC), and according to Chris McGinley, the company’s vice president of golf club marketing, it’s the key to many of the clubs’ performance enhancements.

The ARC is designed to let the front of the club flex more at impact which would produce higher ball speeds and less spin which is the holy grail of distance today. Early prototypes of ARC actually performed too well as the new spring-like effect exceeded the USGA allowed levels. So Titleist had to taper it back a little bit by adding a variable face insert which is thicker in the middle and thinner on the edges. The insert allows center-hits to remain conforming while at the same time allows off-center hits to not lose ball speed and distance.

To get the correct launch angle for ultimate distance Titleist engineers lowered the center of gravity and moved it further back in the club. Shifting weight lower and farther back helps the 915D2 and 915D3 produce slightly higher launch angles than their predecessors, the 913 drivers. It also helps increase the moment of inertia.


The 915 Driver will be available in the D2 and D3 Model.  The D2 has a 460cc head with a slight draw-bias.  The D3 is 440cc's has a deeper face which produces a lower, more boring ball flight. 


Both drivers feature the same 16-position SureFit Tour adjustable hosel system. It allows golfers to increase the club's stated loft by as much as 1.5 degrees or reduce it by .75 degrees. Players also can make the club up to 1.5 degrees more upright or flatten the lie angle by .75 degrees.


The 915D2 comes in lofts of 7.5, 8.5, 9.5, 10.5 and 12 degrees. The 915D3 is available in 7.5, 8.5, 9.5 and 10.5 degrees. The 915D2 and 915D3 will retail at $449 and can be paired with wide selection of custom "stock" shafts.



There are two Fairway Woods in the 915 line, the 175cc 915F and the 160cc 915F.d. Both have a classic look at address, featuring a black crown and an understated alignment aid near the face. Both clubs also feature Titleist’s SureFit Tour adjustable hosel system that allows golfers to change the loft and lie independently.


The Active Recoil Channel (ARC) is also present in the new 915 fairway woods. “The channel is slightly deeper in the fairway woods, and positioned slightly closer to the face, than in the drivers,” said Chris McGinley, Titleist’s vice president of golf club marketing. “Compared to a driver, fairway woods have a lot more loft, and more loft creates more spin. So in order to have maximum effectiveness in terms of spin reduction, we needed to move the ARC a little more forward in the fairways.”

The 915F will be available in lofts of 13.5, 15, 16.5, 18 and 21 degrees. The 915F.d will be available in 13.5- and 15-degree versions. Like the 915 driver, Titleist is offering a wide variety of "stock" shafts to go along with this fairway wood.

There are two new Hybrids in the 915 line915H has a stainless steel, 118cc-head. The 915H.d has a 107cc head. The 915H was designed to create slightly more spin and has a slightly higher launch angle, and both clubs were given the same uniformly thick Carpenter stainless steel face insert.
Because most of time golfers are hitting hybrids to greens as opposed to drivers and fairways which are hit off tees, the Active Recoil Chamber in the Hybrids is mainly designed to increase ball speed and distance while maintaining spin.

The 915H will be available in lofts of 18, 21, 24 and 27 degrees. The 915H.d will come in lofts of 17.5, 20.5 and 23.5 degrees.

The new Titleist 915 Line will be available for sale starting mid-November 2014. With Titleist it just goes to show you that you don't need to release new drivers every 6 months with a variety of colored heads to be successful.  All you need is a quality product that has significant improvements over the previous model and Titleist has accomplished this with the new 915 Line. 

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